For play spaces, party venues and classes

More families.
Calmer days.

More families find you, and running the business takes less of you.

Become a founding partner

Founding partnersNo monthly feesNo subscriptionsNo commission

At the front desk the owner laughs with a birthday girl in a paper crown and her dad, while families play on the climbing frame behind
Saturday, 10:50. The Patels arrive.

Every owner knows this week.

FRIDAY, 10:40 PMThe doors closed hours ago. You're still here.

Tomorrow's headcount changed twice. Two waivers are missing. And Maya just texted.

SATURDAY, 9:05 AMEveryone arrives at once.

Waivers on clipboards, a parent asking for the schedule, and the staff sheet still in your head.

SATURDAY, 12:10 PMThe 12:30 party is short a staff member.

Eighteen kids replied, not fifteen. The replies came in all week, and nobody noticed until now.

THE SAME SATURDAY, WITH UPWARDUpward takes those parts, so you can be on the floor.

You still make every call. Upward works out what each booking needs, who's free, and what's missing, and puts it in writing.

A staff member high-fives a boy running across the play floor
Saturday, 11:20. The floor.
Off your deskHandled by Upward
ML
Maya's SaturdayTime off recorded Monday · Ken covers her shift, emailed Monday
16
Brooks party · Theo, 6The 16th yes came in Wednesday · Jess added Wednesday, emailed
12
Patel waiversSigned on phones before arrival · 2 still missing, at the top of your desk
$
Brooks balance$229 due at the venue · shown on check-in, not remembered
Sat
Today's scheduleEvery shift emailed as soon as it's set · Jess never had to ask

Is this for me?

For every place families bring their kids.

Parties are one part. Classes and courses, camps, drop-in visits, passes, orders and quotes all run on Upward too. Use the parts that fit how you work.

a pottery studio

An 8-week wheel course, booked as one. Families pay online for all eight weeks, your site shows when only a few spots are left, and moving a class notifies the families booked on it.

an art class

A term of Tuesday classes. Skip the holiday dates when you set it up, and each family signs the waiver once for the whole term, not every week.

a swim school

An instructor calls in sick. Log her time off and Upward lists each of her lessons with who's free to cover. You check the picks, then apply.

a bakery

Cake orders without the sticky notes. Orders land on one pickups list, from getting it ready to ready to collect. A custom cake can go out as a quote with a deposit.

a decorator

A quote request at 10 PM. Reply with a proposal, your price and a deposit. When the family accepts, it's a confirmed booking.

party entertainers

Saturdays booked by text message. Every booking lands in one place, with the family's contact details and what they've already paid.

More familieswith Upward

Every party introduces you to thirty families.

Even the twenty who can't come.

Noah's family books with you. His invitation goes to his whole class, with your place and your offer on it. Ten come. The other twenty still see where the party is and can keep your offer for later. Venues already slip a coupon into goody bags; this one reaches the families who never came. Not an ad. A friend's birthday invitation.

Tuesday, 3:10 PM30 families get it.

School pickup. “Noah's party!”

Messages · Ms. Rivera's class

Grace (Noah's mum)

You're invited to Noah's 6th! Sat Nov 8, 11 AM at Little Cedars Play Club. RSVP: heyupward.com/b/…

Tuesday, 7:40 PMOne family says yes.

The rocket film. Twice.

Going · Leo + 1 adult

Waiver signed on the spot. Little Cedars sees it live.

Tuesday, 8:15 PMOne can't. Keeps your offer.

Can't make it. Saves it anyway.

A birthday gift for you

Noah is sharing a gift from Little Cedars Play Club

Free entry for one child

WhenWithin 30 days of the party
HowShow it at the front desk
Save my giftSaved · check your email

the twenty who can't come still get this

Saturday, 12:15. Ten came.
Patel party · Noah, 6Gold · Room 1 · 14 kids · 10 familiesReady
Three weeks later. A quiet Tuesday.

what each party brought in

How the party did Patel party · Sat, Nov 8

30
Invited
10
Came
7
Saved your offer, including 5 who didn't come
3
Used it at the desk
2
Booked later

$214 in those bookings · counted for 90 days

Why it's here

The Wongs never came to Noah's party. They kept your offer from the invitation and booked a drop-in three weeks later. Credited to Noah's party, once.

The same invitation, from any place that hosts a party.

A pottery party, a cupcake-decorating party, a swim party: the family picks the film, the invitation shows your place and your offer, and the twenty who can't come still keep it.

You're invitedMia's 7th · Clay CornerSat Dec 6, 2 PM · pottery partyFree drop-in painting · from Clay Corner
You're invitedOmar's 5th · Sprinkle BakerySun Dec 14, 11 AM · decorate your own cupcakesA free cupcake kit · from Sprinkle Bakery
You're invitedAva's 8th · Blue Fin SwimSat Jan 10, 3 PM · pool partyOne free lesson · from Blue Fin Swim

The invitation plays like a short film.

Noah's family picked the rocket. Every family picks from a library of invitation films, so the invitation gets opened, watched and shown around. Then the replies, your arrival details and your offer.

Mermaid Lagoon
Pirate Treasure Cove
Rocket to the Moon Base
Unicorn Sky Race
Construction Crew
Animal Castle

Your dayswith Upward

Saturday, worked out.

Your desk reads every booking, add-on and reply, and tells you what needs doing today, who's doing it and why. What a party doesn't need never shows up.

this is your desk on Saturday

Front deskGood morning · Saturday, November 8 · Vancouver time

Needs you now

 Patel party · Noah, 6 — 2 required waivers missingWaivers
 Ward family — Party request waiting for your decisionRequest
 Rosa Delgado — Not contacted yet · website formNew inquiry

Parties today 5

Patel party · Noah, 6Gold · Room 1 · 14 kids · goody bagsWaivers 12/14
Brooks party · Theo, 6Classic · Room 2 · 18 kids · Sam + Jess · $229 at check-inReady
Singh party · Ava, 7Deluxe · Room 3 · 12 kidsReady
Chen party · Leo, 5Classic · Room 1 · 10 kids · balloon arch · extra hourReady
Okafor party · Zara, 8Gold · Room 2 · 20 kids · goody bagsReady

To-dos today 7 left

Opening routineby 9 AM
Pack goody bags14 · Patel party · before 10:00
Set up the balloon archChen party · before 2:00
Reset and clean Room 1Patel party ends · Chen's at 2:00

Coming up

Drop-in 9–664 visits booked · Toddler class 10:00

Money today

$1,240Sales so far · 2 balances due at the venue

Parties this month

3families booked after a party · 7 saved your offer

Why it's here

18 children are coming to the Brooks party. Your Classic rule needs a second staff member above 15. It showed on your desk Wednesday, the day the 16th said yes, so Jess is on.

Why it's here

Maria Chen added a balloon arch. Your add-on puts the setup on her party's list, timed before 2:00.

Why it isn't

The Brooks family didn't add goody bags. So nobody packs 18 bags for nothing.

Your rule · on the goody bag add-on

When a family adds goody bags, put Pack goody bags on that party's prep list, one per child, due an hour before.

Patel party → 14 to packOkafor party → 20 to packBrooks party → none

Set once on the add-on. It lands on the prep list of every party that books it.

Your rule · on the Classic package

One staff member for up to 15 children, then one more for every 10.

12 children → 1 staff18 children → 2 staff26 children → 3 staff

Set once on the package. It warns you; it never blocks a booking.

nobody had to remember

8:40 AM. Fourteen bags.

To-dos today Everyone

Pack goody bags14 · Patel party · due 10:00 · from the add-onNow
Grip socks and hats at the doorPatel party · when it starts
Extra hour · Chen partyRoom 1 stays theirs until 5:00 · from the add-on
Set up the balloon archChen party · before 2:00 · from the add-on

Your teamwith Upward

When replies come in, your staffing keeps up.

The day the 16th child says yes, you know, with days to find someone. Your rule sits on the package; as families reply during the week, Upward checks every party against it, shows the gap on your desk and the party the day it happens, and suggests who's free, with each person's hours and time off already counted. It warns. It never blocks.

12:45. Room 2. Eighteen kids, two hosts.

every shift in writing

Mail · from Little Cedars via Upward

You're assigned: Brooks party

Sat Nov 8 · 12:00–3:00 PM · Room 2 · with Sam. Questions? Reply to this email or talk to your manager.

try it: drag the count

Wednesday, Nov 5 · replies coming inBrooks party · Theo, 6Classic · Room 2 · Sat, Nov 8 · 12:30–2:30 PM
Confirmed
18kids coming
Your ruleClassic party: 1 staff member for up to 15 children, then 1 more for every 10 more

Needs 1 more staff member · 3 days to go

Team1 of 2 staff members
SOSam OrtizStaff member · 12:00–3:00Assigned
JP Jess ParkFree Saturday · No recorded conflicts · 9h this week
OR Omar ReyesFree Saturday · No recorded conflicts · 22h this week Free
PS Priya ShahOutside her Saturday hours · you can still assign Off hours
MLMaya LinTime off · Saturday · recorded Mon 3:12 PMAway

“I told you I couldn't work Saturday.”

Each person's regular hours and time off sit with them. Upward warns before you schedule someone who's away, and everyone gets their shifts in writing: assigned, moved or cancelled, with the time and the room. When an instructor is off sick, it lists each of her classes with who's free to cover, and you choose.

Your weekwith Upward

Your week, the way your business runs.

Pick your kind of business and the week looks like yours: rooms for a play space, a timetable for a school, pickups for a bakery, quotes for a decorator. Bookings, staff, rooms and prep lists read from the same place, so nothing gets copied between tools at 11 PM.

your Saturday, by room

CalendarTeam weekClasses & campsWeekDayRoomsMonth
Little Cedars Play ClubSaturday, Nov 8 · Drop-in 9–6 · 64 visitsPartiesClasses
Room 1
Room 2
Room 3
Studio
9 AM111 PM357
Patel party · Noah, 6Gold · 14 kids
Chen party · Leo, 5Classic + extra hour · 10 kids
Brooks party · Theo, 6Classic · 18 kids
Okafor party · Zara, 8Gold · 20 kids
Singh party · Ava, 7Deluxe · 12 kids
Reyes party · Mia, 4Classic · 11 kids
Toddler moversClass · 9 of 10
Little paintersClass · 8 of 10
Hana party · Kai, 5Classic · 13 kids
A dad helps his daughter with her shoes at the cubbies before drop-in play
Drop-in. Shoes off, then the floor.

To-dos · Saturday 10 left

Goody bags × 14Patel party · 1 hour beforeAdded by the add-on “Goody bag per child”
Reset and clean Room 1Patel party ends · Chen’s at 2:00
Balloon arch in Room 1Chen party · 30 min beforeAdded by the add-on “Balloon arch”
Extra hour · Chen partyRoom 1 until 5:00Added by the add-on “Extra hour”

What the other tabs show, as the product does today:

ClassesWeek · timetable

Mon
Piano 4:00
Tue
Toddler 9:30
Thu
Guitar 4:30
Sat
Ruiz party
Toddler movers9 of 10
Piano · Tues1 make-up booked

Pottery & art studioRooms + drop-in

Drop-in painting 10–522 visits
Wheel class 11:006 of 6
Ruiz party · Mia, 7 · 2:0012 pieces to glaze

BakeryParties + pickups

Haddad party · Omar, 5 · 11:00cupcake party · 10 kids
Pickups & deliveries3 today
Nguyen · unicorn cakeReady to collect

Decorations & entertainersQuotes + bookings

Quotes2 asking for a price
Lee · balloon arch, Dec 6Deposit paid
Sat 1:30 · Chen party setupLittle Cedars, Room 1

Your websitewith Upward

A website you build from ready-made sections.

Pick the sections you want, choose a design for each, and put them in your order. No code, no designer. Your bookings, prices and messages are already wired in. Bring your current site over as a first draft, or let Upward write one from a few answers about your place.

Ready-made sections. Pick one, pick its look.

Every section comes in a few designs, previewed with your own photos, offerings and colours before you add it. A photo gallery, your offerings with live prices, this week's times with a Book button, reviews, questions, hours and location, a contact form.

  • Opening banner
  • Offerings
  • This week
  • Compare
  • Booking strip
  • How it works
  • Why choose us
  • Questions
  • Good to know
  • Photos
  • Reviews
  • Meet the team
  • Hours & location
  • Contact
  • Text
Upward's Add a section window: the section types on the left, and the Photos section's three designs, Mosaic, Grid and Scrolling strip, previewed with the business's own photos

Click the words and type. It saves as you go.

Change any heading or line right on the page. Set your brand colour, a style and a heading font once, and every section follows. Switch to Phone to see what families see. Nothing on your live site changes until you publish.

  • Your own web address, or one on Upward
  • Undo, redo and earlier versions to go back to
  • A private preview link to share before it's live
The Upward website editor: the site's sections listed in order with arrows to move them, and the live page beside them with a Desktop and Phone switch

Make it look like you.

Your site, your look.

Your colour, the style and heading font that suit you, your photos, and the sections you choose in your order. Bookings, prices and spots left stay live from your calendar.

littlecedars.ca
Little Cedars Play Club’s website: a bold orange site that opens on “Come play.”
Clay Corner’s website on a phone: a calm pottery studio site with a serif heading
bluefinswim.ca
Blue Fin Swim’s website: a minimal blue site with a weekly timetable
Sprinkle Bakery’s website on a phone: a warm bakery site with an Order a cake button

All four built with the same Upward editor, each live from its own calendar.

Your site is connected to everything else.

It's the same system as your calendar, your front desk and your email, so nothing is copied across and nothing gets missed.

Change it once

Party packagesClassic party · 2 hours

Price$295$315

✓ Saved 9:05 AM

littlecedars.ca

Classic party$3152 hours · up to 15 kids · next open Sat Nov 22, 10 AM
Book Classic

Prices, times and spots left come live from your calendar. Change a price and your site shows it that minute.

A message from your site

Questions?

Your nameRosa Delgado
MessageCan we book a party for 20 kids in December?
Send message

Needs you now

Rosa Delgado — Not contacted yet

Mail · to you

New message from your website

Someone sent a message through your website. Open Leads to read it and reply.

Lands on your front desk as a new lead, and in your email. Never lost in an inbox.

A booking from your site

littlecedars.ca

Classic party$315Next: Sat Nov 22, 2 PM
Book Classic

Parties · Sat, Nov 22

Chen party · Leo, 5Classic · Room 1 · 10 kidsConfirmed

Mail · to the family

You’re booked: Classic party at Little Cedars

Your booking is confirmed! Sat Nov 22, 2:00 PM.

Booked straight onto your day, and the family gets their confirmation by email automatically.

Founding partners

No monthly fees. No subscriptions. No commission.

Join as a founding partner. Families pay you through your own Square or Stripe account, and the intelligence that takes on the tedious parts gets smarter every month. Your money, your account, your records.

If paid plans ever come, founding partners hear from us at least 90 days ahead and keep founding-partner pricing. Your sales and payment records are yours to export at any time.

what one party pays you

Chen party · Leo, 5Classic party · Room 1 · Sat, Nov 22, 2–5 PM

Classic party · 2 hours · 10 children$315.00
Extra hour (half price)$80.00
Balloon arch$85.00
Upward commission$0.00
Goes to your own payment account$480.00
$100 deposit, paid when they booked$380 at the venue
SquareStripeDepositPaid onlinePay at the venue

Getting started

Start with one thing this week.

Keep your website and your till. Add one party or one class, and let Upward take the parts that eat your evenings.

1

Create your business

Your name, what you offer and where. One short form, and your desk is ready.

Business nameLittle Cedars Play Club
What you offerParties · Drop-in · Classes
2

Add a party, a class or a visit

Start from a template. It stays private until prices and times are set and you like what families see.

Classic partyDraft · private
Toddler moversDraft · private
3

Share your link

On your website, your Instagram or a message to a parent. Bookings, replies and waivers come back to you.

heyupward.com/little-cedarsCopy
First bookingPatel party · Noah, 6 · Sat 11:00

Questions

Questions owners ask.

Do I have to stop using my current tools?

No. Keep your website, your till and your current booking system, and start with one party or one class. You can add bookings you took elsewhere and still use their invitations, replies and waivers.

What do founding partners pay?

Founding partners pay no monthly fees, no subscriptions and no commission on their bookings. That covers what’s on this page: bookings, parties and invitations, your offer, staff and shifts, to-dos, your website and payments. Your payment provider’s usual processing fees apply.

How do payments work?

Connect the payment account you already have, or create one. Families pay you directly through it, and your provider pays out to your bank. For each party package or class you choose: paid in full online, a deposit, or paid at the venue. Upward takes no commission. Your provider’s usual processing fees apply.

What do we see about the families at a party?

For a party held with you, your team sees what it needs to run the day: who’s coming, adult and child counts, the responsible adult’s contact details and waiver status. Families who decline or haven’t replied aren’t named. You see how many saved and used your offer, and families who choose to hear from you join your list with their name and email.

Can my team use it too?

Yes. Invite the people who need the dashboard and give each one the access their job needs. Staff you only schedule can be added without a login, and they still get an email when they’re assigned or moved.

Where is Upward available?

Businesses are joining one by one in Metro Vancouver, where families already plan parties and playdates on Upward. Invitations and planning work for families anywhere.

Ready when you are

Make room for the moments you opened your doors for.

Create your business, add one party or class and share your link. Our team in Metro Vancouver is here if you'd like a hand.

Become a founding partner Email us

Founding partnersNo monthly feesNo subscriptionsNo commission

1:05 PM. Goodbye bags. See you next Saturday.